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A vintage advertisement for the radio show "Lum and Abner." It features black and white illustrations of two characters, each with distinct facial expressions. The text encourages listeners to "Listen and Laugh" and indicates the show airs "4 DAYS—EACH WEEK." The advertisement mentions sponsorship by Alka-Seltzer and One-A-Day Vitamin Tablets. It includes the station name "WAGA" and lists the broadcast times as "8:15 EWT-P.M.-7:15 CWT."

Lum and Abner – Lum Borrows 200 From Union Bank. 35040

Posted by By Keith May 4, 2026Posted inComedy, Lum and AbnerNo Comments
Horlicks: Carlton Bricker reads a letter of testimonial. A man tells how Horlicks helped him to get a good night’s sleep. Now, let's see what's happening in Pine Ridge. After…
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Lum and Abner, going over the script.

Lum and Abner – Eye Glasses Trouble. 350328

Posted by By Keith April 27, 2026Posted inComedy, Lum and Abner
Horlicks: The original malted milk is a carefully processed food to nourish and sustain. Protect yourself by using the original. Refuse imitations. In Pine Ridge, the circus has been moved…
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Lum and Abner 1935 Horlick's Flashlight.

Lum and Abner – Lum Gets Glasses. 350327

Posted by By Keith April 24, 2026Posted inComedy, Lum and Abner
Horlicks: Dentists recommend Horlicks for children because of the added calcium to their diet. Kids love the taste, and it's good for them. Down in Pine Ridge, Lum and Abner…
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Lum and Abner montage, square.

Lum and Abner – Lum And Abner Lose Money In Circus. 350325

Posted by By Keith April 20, 2026Posted inComedy, Lum and Abner
Horlicks: Having trouble sleeping? Try Horlicks, just make a hot cup of malted milk before bed time. You won’t regret it. In the Jot -em Down store, Grandpap talks to…
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Chet Lauck and Norris Goff wearing a suit and tie smiling at the camera. Sitting in front of a radio microphone, one holding a script and the other adjusting his glasses -

Lum and Abner – Almost All Of Abner’s Merchandise Is Gone. 350311

Posted by By Keith March 27, 2026Posted inComedy, Lum and Abner
Horlicks: Invented by William Horlick, over 50 years ago (1880's) to serve a need for sick people who are convalescing from illness. In Pine Ridge, Abner is running out of…
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Chet Lauck and Norris Goff wearing a suit and tie smiling at the camera. Sitting in front of a radio microphone, one holding a script and the other adjusting his glasses -

Lum and Abner – Abner Operates Store In Swap Basis. 350306

Posted by By Keith March 23, 2026Posted inComedy, Lum and Abner
Horlicks: As active as kids are, they need an occasional energy boost, and Horlicks tablets are just the thing to keep them going. Now let's see what's happening down in…
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Chet Lauck and Norris Goff wearing a suit and tie smiling at the camera. Sitting in front of a radio microphone, one holding a script and the other adjusting his glasses -

Lum and Abner – Lum And Abner Divide Up The Store. 350305

Posted by By Keith March 20, 2026Posted inComedy, Lum and Abner
Horlicks: Good news for overweight listeners. Now you can diet on a safe plan with Horlicks. Just a glass of malted milk at noon should do the trick. Carlton Bricker…
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Chet Lauck and Norris Goff wearing a suit and tie smiling at the camera. Sitting in front of a radio microphone, one holding a script and the other adjusting his glasses -

Lum and Abner – Squire Pays Abner For Rights To Soap. 350301

Posted by By Keith March 16, 2026Posted inComedy, Lum and Abner
Horlicks: Planning a party? Wondering what to serve? Try a Horlick beverage, or a Horlick sandwich. Just kidding about the sandwich. Now let's have a look at what's happening in…
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Chet Lauck and Norris Goff wearing a suit and tie smiling at the camera. Sitting in front of a radio microphone, one holding a script and the other adjusting his glasses -

Lum and Abner – Lum And Cedric Don’t Like Abner As Boss . 350227

Posted by By Keith March 11, 2026Posted inComedy, Lum and Abner
Horlicks: Accept no substitutes. Any others are a false economy, made from inferior products. Carlton Bricker announces that though the flashlight offer is over, those who are still awaiting theirs…
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Chet Lauck and Norris Goff wearing a suit and tie smiling at the camera. Sitting in front of a radio microphone, one holding a script and the other adjusting his glasses -

Lum and Abner – Newspaper Reports On Abner’s Donation. 350220

Posted by By Keith March 2, 2026Posted inComedy, Lum and Abner
Horlicks: Not getting enough sleep? Just before going to bed, treat yourself to a hot glass of Horlicks. The flashlight promo is coming to an end. Squire is organizing all…
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The Retro Radio Podcast is a daily family-friendly podcast where old-time radio fan, Keith Heltsley shares classic radio dramas with his own insights and input.
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