Lum and Abner – Learning to Be a Radio Announcer. 470423

Lum and Abner in a Publicity Photo. 5x6. In this black and white publicity photo, two men, Lum and Abner, are posing together in a studio. They are dressed in suits and ties, with Abner on the left wearing a hat and holding a cane, while Lum on the right has his hands in his pockets. They are smiling at the camera with a friendly and approachable demeanor, creating a sense of warmth and familiarity. The photo has a vintage feel, reflecting the era in which they were popular radio personalities.

Abner seems to be having some regrets at the rearranged division of labor at the new radio station. Lum has taken control, and it’s only moments before Cedric and Abner go on the air with a few announcements. As Abner mans the generator, Cedric is coached by Lum in reading the advertisement.

The first of the ads goes live, but it looks like a few more rehearsals might be needed. After a mistake in the price is made, phone calls pour in to order salmon at only a nickel per can. How can the store stay in business at those prices?

After the hard work of making the deliveries, it’s enough to make Lum want to get out of the radio business. The sales campaign leads to an unexpected source of income though, and Lum’s spirits are energized once again. Radio station VPR lives on.