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Horlicks. Demand it by name. Don’t accept substitutes. There is none equal to this quality, nourishing food stuff.
Lum has announced he will be starting a fund-raising project to raise money to reopen the store. I wonder what it can be this time? Dick Huttleston talks to Abner about his accident, and tries to figure out who did it. It was a nice idea to distract the wrath of Lizabeth from all of Abner’s shortfalls, but what kind of mess will he be in if she discovers the fraud behind this accident. After Dick leaves, Lum spills the beans to Abner what his business idea is going to be. The store will offer miniature, fountain pen sized, flash lights. A handy little gadget that anybody could use. Horlicks is to sponsor the project by using it as an advertising campaign while Lum and Abner give the flashlights away as a promo to their listeners.
Horlick Drama. Two women talk about the nourishing properties of Horlicks, and how they make a great lunch for kids at school.
Note: Do I really need to say it? Any contests, product or promotional giveaways mentioned on old time radio shows are no longer in affect. You’re only late by several decades if you expect to participate. Please don’t write to me with requests for tiny little flashlights. I don’t have any. Although if you insist, I’ll gladly accept your donations of any amount of cash you feel obligated to part with. Send me a comment or email, and I’ll tell you where to send it.
