Podcast: Play in new window | Download (Duration: 29:53 — 13.7MB)
On an earlier episode we learned how a sponsor cells a show to a client. Today we’ll learn how a producer uses an advertising firm to sell a show to a sponsor. An itemized list of the talent, and costs is compiled into a book, and delivered buy direct messenger boy. When everything looks good, the firm requests an audition recording be made. Months go by as the audition circulates, before it’s finally purchased.
Sound effect of the week, perfecting the sound of opening a bottle of beer. A representative of a sponsor agency is on hand to tell how commercials are made. Is a traumatized ad better than a straight commercial? How long should a good commercial be? Is it better to advertise at the beginning, middle, or end of a show?
Get a behind-the-scenes look at how a news story is dramatized. A salute to a radio program gone by, Lazy Dan, is reproduced. Though the act maybe top notch, the minstrel show style and dialects are definitely not politically correct. The one man show is currently active in other productions and commercials.
Letters from listeners. Facsimile newscasts are explained, Summer replacements, And other summer replacements such as quiz shows are topics. Freedom radio stations are ones that broadcast at the border of countries where Broadcast our sensor. A man known only as Rudolf explains the dangers of operating close to communist countries where liberties are restricted. It could mean death, if radio DJs and operators are caught.
