Business for barber Edwards has been less than spectacular. To boost sales, he shows off his new idea to Abner. Personalized mugs with shaving soap in them. Each customer will have one with his own name when he comes in for a shave. Who belongs to the names on the mugs? Nobody Abner recognizes.
Lum’s use of psychology begins to make Abner worry about his friend. Is Lum srtanding out from the crowd? Abner tries to cheer him up anyway… to the point of wanting to slide himself. To be patriotic, some of the names on the mugs include Churchill, and Roosevelt. Patriotic, or false advertising, is what Abner wonders.
Trying to clarify where such people live around town, Abner is confused how Lum knows them, or whether he’ll mail them a shave. A phone call could mean business for Lum. The whole shift at the defense plant want mugs with personalized names… if Lum can manage to spell them.