Anticipating the ratings report, Lum expects he can start charging more for his sponsors. Mose seems worried that the ratings will raise his rates, but Lum assures him over the phone when the barber calls in.
Abner is a little confused at the polls, and what they do. Ben Withers enters to offer his thoughts on the surveys.
Taking to the phone, Ben helps conduct the polling that Lum wants done. How will the questioning go? Distractions abound, when Ben gets more involved in chatting it up with the towns folk, rather than asking any actual questions.