Abner seems to be having some regrets at the rearranged division of labor at the new radio station. Lum has taken control, and it’s only moments before Cedric and Abner go on the air with a few announcements. As Abner mans the generator, Cedric is coached by Lum in reading the advertisement.
The first of the ads goes live, but it looks like a few more rehearsals might be needed. After a mistake in the price is made, phone calls pour in to order salmon at only a nickel per can. How can the store stay in business at those prices?
After the hard work of making the deliveries, it’s enough to make Lum want to get out of the radio business. The sales campaign leads to an unexpected source of income though, and Lum’s spirits are energized once again. Radio station VPR lives on.