Riley is feeling the financial crunch as Junior, Babs, and Peg ask him for money. Bab’s boyfriend wants to take pictures to make her a model. Riley thinks the worst, and tries to stop it.
The boyfriend, Simon, diffuses the tense situation by telling Riley that he is distinguished enough to be a model himself. Riley falls for the idea. He may not be the man of distinction, but he is the man that the ad agency needs for their dog food ad.
The agency is desperate for a model, so they lead Riley on, and let him think what he wants. His bubble is burst when Riley sees that he is just the eye candy for the distinguished dog.