Horlick’s. Feeling run down in the middle of the morning, or afternoon? Carry a few Horlicks tablets with you for a quick pick up.
Little did Lum and Abner realize the trouble they would cause in sending out Abner’s picture to all the women in the matrimonial bureau. Now Abner’s wife, Lizabeth thinks he has had an affair, and won’t let him explain himself. Lum tries to keep up with business as usual, but the distracted Abner wants him to go and explain what happened to Lizabeth. Knowing that she just won’t let the guys get in a word in edgewise, Lum comes up with a new way to gain her sympathies. An idea lands on their lap when Cedric stops in for a visit, and a chat about woman troubles. The guys conspire to fake an accident.
Horlicks drama. A couple ladies discuss a new educing plan. No harmful chemicals, just a delicious light meal featuring tablets of Horlicks dissolved into a tasty drink.
PS: Although none of the sponsors in any of these old time radio shows is endorsed by the Retro Radio Podcast in any way, can you tell that I’m intrigued by this one? I’m fascinated by the miraculous power of this food product, and yet if it was so wonderful… what happened to it? It reminds me of other modern products that claim to be diet aids. “Just add water to this powdered wonder product and you get a whole days dose of nutritional value.” or “Just one delicious shake, and it’s like eating a complete breakfast.”
How can a single product be the answer to both losing weight, and in putting on weight, and be healthy all at once? It all started out as baby food. Horlicks powder was designed to be food for babies, or those who were sick, and not able to eat solid foods. The product contained enough substance to help the body grow and gain strength while being easy to digest. Beyond that… well, I personally think it’s all hype, but not entirely without basis.
Stay tuned for the word on more Horlick’s trivia, and editorial.